Role Overview
LLM Axis is an AI-focused technology and learning company working at the intersection of Artificial Intelligence, Generative AI, Agentic AI and Forward Deployed Engineering (FDE).
We focus on making AI practical through industry-oriented learning experiences, AI solutions, technical programs, events and community initiatives.
We are looking for a creative and energetic Content Creator & Influencer Marketing Executive who can help establish and grow the LLM Axis brand across digital platforms.
The candidate will be responsible for planning, creating and executing engaging content across social media platforms, including Instagram, LinkedIn, YouTube and other relevant digital channels.
The role involves developing creative content strategies, producing short-form videos, coordinating with technical experts and mentors, managing influencer collaborations, and promoting LLM Axis programs, events and brand initiatives.
The ideal candidate should understand current social media trends and know how to convert technical subjects into engaging, accessible and shareable content.
Key Responsibilities
Content Creation & Strategy
- Develop creative content strategies aligned with LLM Axis branding and business objectives.
- Create engaging short-form videos, reels, shorts, promotional videos and social media creatives.
- Develop content around Generative AI, Agentic AI, AI tools, automation, FDE and emerging technologies.
- Convert complex technical concepts into simple, engaging and audience-friendly content.
- Develop creative scripts, hooks, captions, storytelling concepts and video ideas.
- Create promotional content for AI programs, webinars, masterclasses, hackathons and other events.
Social Media Management
- Manage and grow LLM Axis social media accounts across Instagram, LinkedIn, YouTube and other relevant platforms.
- Plan and maintain a consistent content calendar.
- Publish content and monitor engagement, reach, impressions and audience growth.
- Identify trending topics, formats, hashtags and opportunities relevant to AI and technology.
- Develop platform-specific content strategies for Indian and US audiences.
- Maintain consistency in brand identity, tone and communication.
Video Production & Editing
- Record and edit professional-quality short-form and long-form videos.
- Coordinate with trainers, AI experts, mentors and internal teams for video shoots.
- Create promotional videos, educational videos, testimonials, event highlights and interview content.
- Use editing tools such as CapCut, Adobe Premiere Pro, Canva or equivalent tools.
- Ensure videos have engaging openings, appropriate subtitles, visuals and clear messaging.
Influencer Marketing & Collaborations
- Identify and connect with relevant AI creators, technology influencers, student influencers and industry professionals.
- Build influencer collaboration opportunities for LLM Axis.
- Coordinate influencer campaigns, promotional activities and content partnerships.
- Manage creator communication, deliverables, timelines and campaign execution.
- Explore collaborations with college communities, student creators and technology communities.
Events & Brand Promotion
- Create promotional campaigns for webinars, AI hackathons, masterclasses and technical events.
- Coordinate content coverage during events and capture highlights.
- Develop post-event videos, photographs, testimonials and recap content.
- Support marketing campaigns for GenAI and Agentic AI cohorts.
- Work with the sales and business development teams to support campaign execution.
Performance Monitoring
- Track content performance and social media growth.
- Analyse audience engagement and identify high-performing content formats.
- Recommend improvements based on content performance and audience feedback.
- Experiment with new content formats, storytelling approaches and creative campaigns.
Required Skills & Qualifications
- 1–3 years of experience in content creation, digital marketing, social media management or influencer marketing.
- Strong creative thinking, storytelling and communication skills.
- Hands-on experience in creating and editing reels, shorts and promotional videos.
- Familiarity with Instagram, LinkedIn and YouTube.
- Knowledge of video editing and graphic design tools.
- Understanding of social media trends and digital audience behaviour.
- Ability to write creative scripts, captions and promotional content.
- Interest in Artificial Intelligence, technology and emerging digital trends.
- Ability to work independently and collaborate with cross-functional teams.
Preferred Skills
- Experience creating content for technology, AI, EdTech or SaaS brands.
- Comfortable appearing in videos or coordinating on-camera content.
- Experience working with influencers and digital creators.
- Basic understanding of paid social media campaigns.
- Familiarity with AI-powered content creation tools.
- Experience managing brand social media accounts and growing audiences organically.
Key Performance Indicators (KPIs)
- Consistency and quality of content production.
- Social media audience growth across platforms.
- Engagement, reach, impressions and video views.
- Quality and performance of promotional campaigns.
- Influencer collaborations and partnership execution.
- Content contribution towards event registrations and program enquiries.
- Creative initiatives that improve brand visibility and audience engagement.
What We Offer
- Opportunity to work with an emerging AI-focused technology company.
- Exposure to Generative AI, Agentic AI and Forward Deployed Engineering.
- Opportunity to collaborate with AI experts, mentors and technology professionals.
- Creative freedom to experiment with content and marketing strategies.
- Opportunities to build a strong professional portfolio.
- Growth opportunities within the marketing and brand development team.
Ideal Candidate
A creative, energetic marketer who understands social trends, can turn technical AI topics into shareable content, and thrives owning content production plus influencer collaborations end to end.